Currently seeking opportunities with forward-thinking teams where creativity, brand strategy, and growth come together. Open to full-time, part-time, internship, and contract or commission-based work.
[ DIGITAL MEDIA EXPERT ]
Steven Cannavale
Marketing & Communications, Social Media Strategy,
Brand Growth
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A creative & results-driven marketing professional focused on building brands that stand out, creating content that connects, and developing strategies that turn audience engagement into meaningful business growth.
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A SUNY New Paltz Alumus who earned a Dual Degree in Digital Media Management & Digital Media Production with a Minor in Communications.
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Served as a Brand Manager for several beauty and cosmetic fragrance brands such as: Bebe, Elle, Just Juice, UNDN, Dicora Urban Fit, and more!
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Had several different internship & work experiences with supporting and running several large social media channels which as avaible to see with direct links below :)
Creative Strategy.
Meaningful Connections.
Measurable Growth.
Portfolio
Highlights
Internship
Highlights
"Spread Your Wings, Come As You Are"
Social Media Campaign:
This campaign was built on student storytelling, authenticity, and belonging — showing prospective students the real people and experiences that make up the SUNY New Paltz community. Rather than relying on generic institutional advertising, I put real students at the center as the face of the brand, giving prospective students an honest look at campus life and a clear message: there's a place here for people like you.
The goal went beyond likes and views. Every piece tied back to a larger enrollment and brand-awareness objective — giving prospective students a realistic, human picture of what friendship, life, and success look like at SUNY New Paltz.
Throughout my internship, I studied social trends, dug into performance analytics, and analyzed our audience's behavior and demographics — then used those insights to craft content that actually resonated with our target audience.
Creative isn't the way I think,
it's the way I live.
My Quote
05
Highlights
& Strategic Core
[ 01 ]
Brand Marketing &
Strategy
I turn business goals into brand positioning, campaigns, and product launches that actually move the needle. Whether it's a seasonal promotional push or a full go-to-market rollout, I bring a strategic lens that connects consumer insight to business objective — translating what a brand stands for into initiatives that build awareness and support measurable growth.
[ 02 ]
Social Content & Strategy
I build audience-focused content and social strategies that turn platform and trend research into real engagement and community. From short-form video to influencer and affiliate partnerships, I create content that resonates with a specific audience rather than generic messaging aimed at everyone. This approach helped generate 1.8M+ Instagram views, 100K+ TikTok views, and 1.2M+ YouTube views in a single year.
[ 03 ]
Commerce & Performance Growth
I manage brand presence and sales performance across major e-commerce and social commerce marketplaces — Amazon, Walmart, TikTok Shop, Whatnot, CVS, and eBay — and back it with the reporting to prove what's working. This combination of channel strategy and analytics contributed to 263% YoY Amazon sales growth (scaling a client from $2.9M to $10.6M) and $60K+ in sales within 30 days through live commerce.
Proven Track Record
10+ Years
Editing, Designing, Producing Content
4+ Years
Focusing on Brand Content & Strategy
1+ Year
Full Brand Management & Marketing
Let's Build Your Brand
scannavale@optonline.net
+1 (631) 235-9407
https://www.stevencannavaleportfolio.com
E-COMMERCE STRATEGY • SOCIAL MEDIA MANAGEMENT • DIGITAL MEDIA PRODUCTION • BRAND MANAGEMENT • DIGITAL MARKETING •